LinkedIn brand awareness campaign
Motion graphics | video editing | brand design
Project overview
This was a campaign created around the idea of using our case studies to create brand awareness. This was a video based project that aimed for each video to be under 20 seconds.
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Multiple different case studies were used in this campaign, thus I created a video template that could be quickly amended to serve each different case study. This makes the videos repeatable, cuts production time, and means they are relevant for future use cases.
Results
This has been the most successful brand awareness campaign run to-date with video completion rates and views well above industry standard for LinkedIn. These stats increased significantly when I adapted the 16:9 videos to fit a 4:5 aspect ration, making them more accesable for mobile
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Though this campaign is intended for brand awareness rather than pipeline generation, the reach and engagement proves the content is compelling and interesting to the audience.
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The video content has also be reused as resources to send to prospective customers.
