Smart Outcomes
product launch
Motion design | brand design | social media
Project overview
Launching a new product is a massive undertaking that I had the pleasure to be a part of. As an interdepartmental project with many stakeholders and many moving parts, I was able to bring a conceptual product to life with a moving identity. This ranges from the logo animation, the hero animation for the product explainer video, and social media animations.
I also used the style of the animations to inform static assets around different pieces of content that have accompanied the launch of this new product.
Bringing Smart Outcomes to life
The hero animation above has two purposes. The first is to sit on the main product page to serve as an instant top level explainer into the product.
The second purpose is to be used as a short form video on social media
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My role: Style design, animation, sound design
The AI loop animation for social
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Animation created specifically for LinkedIn that shows how SmartOutcomes works through the
AI loop. My Role: animating style frames done by another team member, sound design.
